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Marketing Director

Company: Agile Performance Inc
Location: Santee
Posted on: September 18, 2022

Job Description:

Agile Off Road - Marketing DirectorAgile Off Road is the premier aftermarket adventure Van suspension and high-performance service provider. Agile's broad product offering enables ride improvement, performance enhancement and luxury upgrades for the Mercedes Sprinter and Ford Transit van customers.
Agile Off Road seeks a Marketing Director to drive our marketing strategy including product, brand, content, social, and partner alliance. The position will report directly to the CEO and will work cross functionally within the organization, including sales, e-commerce, research and development, finance, and operations. -
This position is a salaried position with potential for bonuses. -Agile offers a comprehensive benefits package that includes Medical, Dental, Vision, 401k and Profit Sharing.Job duties include:

  • Marketing Strategy: Work with members of the Agile Off Road leadership team to create and drive all facets of marketing strategy. Serve as the key marketing "Sage" providing insights into potential marketing opportunities and pitfalls. Own the marketing roadmap, calendar, and budget.
  • Content Creation: Conceptualize, research and compose engaging and dynamic content for various marketing materials to be utilized across channels including, but not limited to: website, social media, product brochures, instruction manuals & videos, email marketing, blogs, thought leadership contributions, award submissions, etc.
  • Visual Brand Management: Influence the direction and execution of all visual branding for Agile Off Road including website evolution and modification, product placement, event sponsorship, etc. Manage the dissemination and utilization of the brand through reseller channels.
  • Social Media Strategy: Oversee efforts of the Social Media Specialist to grow social media engagement for the company, including content (written and audio/visual), engagement strategy, and overall management of social media channels. Establish a social media strategy that's tied to product launches, events, and partnerships.
  • Digital Marketing: Support ecommerce team by monitoring and reporting on ROI and KPIs of digital marketing campaigns. Track goals, identify opportunities, recommend improvements.
  • Product Marketing: Maintain the company's product roadmap, create a process to ensure new products are released with appropriate supporting collateral. Work closely with e-commerce and sales to align marketing campaigns and strategies to release new products with key focus on Agile Off Road's reseller network and ecommerce platform.
  • Reseller alliance management: Create and manage partner alliances including maintaining and strategically growing a reseller network, establishing relationships with industry corporate contacts, researching opportunities for print, online and social media articles and guest blogs/vlogs, developing and promoting online thought leadership strategy, and managing award submissions.
  • Jack-of-All-Trades Marketing Support: Engage in a variety of additional marketing, branding, advertising, social media and other tasks as needed.Competencies:
    • Highly collaborative leadership style with strength in responding quickly and effectively to evolving situations.
    • Broad functional experience in the areas of marketing, strategic planning, business and market development, market research, and content creation.
    • Experience creating and implementing brand awareness and engagement programs to drive business using traditional and non-traditional marketing channels.
    • Dives into a diverse array of projects with a positive attitude and eagerness to produce high quality deliverables and outcomes.
    • Possesses exemplary professionalism including etiquette, manners, appearance, attitude and integrity.
    • Is a respectful team player and understands that each member of our organization is critical to our overall success.
    • Can successfully navigate ambiguity.
    • Has proven exceptional communication skills, both written and verbal.
    • Appropriately prioritizes projects to meet multiple deadlines in a fast-paced environment.
    • Should maintain regular and frequent communication with leadership team to ensure that expectations are being met.

Keywords: Agile Performance Inc, Santee , Marketing Director, Executive , Santee, California

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